Yamaha once produced a wide range of cars and motorcycles, though it was announced in 2019 that all Yamaha cars would be discontinued. Today, Yamaha is best known for its motorcycles, but you’ll also find its name on ATVs, personal watercraft, snowmobiles, boat engines, recreational off-highway vehicles, and even golf cars.

Genichi Kawakami
Iwata, Shizuoka, Japan
Current CEO:
Yoshihiro Hidaka
Total Vehicles Sold In 2022:
4.5 million
Revenue In 2022:
$16.494 billion
See Full Vehicle Manufacturers Info

latest Yamaha Articles

White 2023 Yamaha YZF-R7 cruising over a bridge 1
2023 Yamaha YZF-R7: Performance, Price, And Photos

While this is no R6 replacement, here's why the Yamaha R7 is a competent middleweight sportbike in its own right

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Looking Back At The Original Yamaha YZF-R7

Remembering a bike from just before the turn of the millennium and why it's a highly sought-after collectors item today

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A Closer Look At The Yamaha Bolt R-Spec

The Yamaha Bolt R-Spec is a metric cruiser that manages to provide a classic, all-American experience

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Here’s What Makes Yamaha Motorcycles Sportier

A look into the the many facets that make Yamaha motorcycles sportier

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15 Best Yamaha Motorcycles Ever Built

One of the Japanese Big Four motorcycle manufacturers, Yamaha, has had huge success on both road and track

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Yamaha Tenere
Here’s Why The Yamaha Tenere 700 Is The Adventure Bike You Really Need

Back-to-basics Yamaha trumps rivals with its simplicity and ability

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Get Ready America, The Radar-Equipped Yamaha Tracer 9 GT+ Is Coming

It could become the most affordable radar-equipped motorcycle in America

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Why Yamaha Put The CP2 Engine In Everything

The parallel-twin CP2 engine has made its way into several models in Yamaha's lineup for all the right reasons

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Five Motorcycles With Sexiest Under-Tail Exhausts

Under-tail exhausts are no longer common in the motorcycle world, but here's a list of motorcycles that did them best

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This Yamaha Gives "Look Ma, No Hands" A New Meaning

Called AMSAS, the technology keeps the motorcycle upright by mimicking the inputs you'd make

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10 Times Yamaha Helped An Automaker With Engine Development And Tuning

Explore the automotive brilliance of Yamaha as a silent manufacturing partner helping automakers to produce reliable, high-powered engines

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Overhaul Your Yamaha XSR 900 Into A 70s Cafe Racer With This Kit

An easy-on-the-pocket option to make your XSR 900 even more retro and gorgeous

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Three Dark Horses For The 2023 MotoGP World Title (And Three Obvious Favorites)

The 2023 MotoGP season is finally underway, and here's who you should be betting on

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Here's What Makes The 2023 Yamaha YZ450F Is Better Than Ever

Yamaha upped its game for 2023, bringing a whole new YZ450F that is lighter, narrower, and faster.

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2023 Yamaha TW200: Performance, Price, And Photos

With its chunky tires, and a grunty carburetted heart, find out why the time-tested TW200 remains one of the best trail bikes on sale even today

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The Top 10 Reasons Why We Love The Yamaha MT-09

If you're looking for an affordable, yet thrilling motorcycle that boasts both style and power, then look no further than the Yamaha MT-09

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The 10 Best Yamaha Sport Bikes Ever

Right from the start, Japanese manufacturers embraced speed, and Yamaha were no different

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Five Crucial Tips For Motorcycle Canyon Riding

These tips will help you become a safer rider on your next canyon stroll

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10 Of The Worst Motorcycles Made Since The 70s

Nothing controversial here, most enthusiasts will agree that these bikes are pretty awful

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Yamaha Unveils The Tenere 700 Explore And Extreme Editions

Whether you are looking to conquer the most difficult terrain or travel in comfort, with these new editions, Yamaha has you covered